With strategic planning, we identify key points, analyze the target audience, and develop an integrated and targeted approach, ensuring a successful journey from the beginning to the end of the project.

We conducted a study of areas that fit the project according to the target audience of the development. Understanding the needs of future residents, we developed functional communal spaces, harmonizing green areas and leisure options.

Using elements and the color palette of the branding, we designed carefully planned spaces in Urban Esmeraldas, aiming to provide a unique living experience for future residents.

We developed a logo, exclusive typography, color palette, and communication patterns, carefully selected to reflect the modernity and sophistication of the development.

Images that accurately capture the beauty and functionality of the Urban Esmeraldas development, evoking an emotional connection and the desire of the audience to be part of this project, participating in their future home in a realistic way.

The landscaping of Urban Esmeraldas integrates nature with architecture, creating outdoor spaces that are simultaneous

We developed the printed and digital communication materials for Urban Esmeraldas, showcasing the highlights and differentiators of the development and creating a memorable experience for potential clients.

FMCX participated in the conception of the sales booth, assisting the architect of the construction company responsible for the development of the architectural and interior design project.

The development was introduced to the public through a combination of online/offline strategies, employed to strengthen presence in the media and social networks, creating an integrated campaign and maximizing the reach and visibility of Urban Esmeraldas.